Tuesday, 7 February 2012

L'Oreal Expertise Ever range...

Last month I was invited to L'Oreal's launch of their innovative Hair Expertise range of hair care at the Mayfair hotel.

I  was greeted by the lovely press girls and led through to the temporary salon, mojito in hand.

The 'Ever' range claims to: "Treat hair like cashmere and gently bath it in luxurious high foaming creamy shampoos and rich conditioners concentrated in caring ingredients which envelop the hair. Aromatic oils energise the senses for a true at home hair experience"

There are three hair programmes to choose from- EverPure for coloured hair, EverSleek for frizzy hair, and EverStrong for brittle hair. I tried out the EverSleek shampoo and conditioner for frizzy hair. I have battled with Jackson 5-like frizz all my life, so anything that claimes to reduce my afro gets the thumbs up from me!The shampoo smelled fresh and fruity and left my hair squeaky clean. The conditioner was not too thick and had a contrasting aromatic scent. It felt like I was having a real head massage.

All the products are sulphate free - sulphates being the foamy lather inducing chemicals which aren't too good for your hair. Non-sulphate is big news at the moment but it often means compromising the bubbly lather - which I'm sure you'll aggree is the best part of a shampoo!

However, the clever sciencey peeps in the L'Oreal labs have got around this and EverPure all foam nicely for that extra clean feeling, without the nasty sulphates.

Now for the real, test, what would it look like dry?

I usually rough dry my hair then reach for the GHDs, but my sytlist assured me she could make my hair sleek and shiny with a hairdryer alone. She wasn't lying! My hair was perfectly styled and glossy before she even switched on the straightners. I have had hundreds of blow drys in my time and this was certainly up there with one of the best!

It usually takes a vat of shine spray and serious straightening to get that a-list gleam, but my locks looked lucious without any extra help.

I was genuinely impressed and was looking forward to trying it out at home - the real test without the professional stylists! Not wanting to wash out my beautiful blow-dry, I waited three days to try it out and I am happy to report that my hair is still looking shiny and sleek after my DIY job!

The range is very reasonably priced. Some of you may remember L'Oreal's old Expertise products which ranged between £10-£15 and came in small bottles, only available in salons.

This new range is between £5-£7 and even better it is available in Boots from February 1, so you can pick up those points when you purchase!



  1. Check out my blog giveaway, it's open to the UK, you could win a pair of margarita capris from vibrant fitwear retail: $59.96-99.95


    1. modern mehndi designs
      We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.

  2. very nice sharing regarding beauty find out more how celebrities maintain her self and looking younger then her original age get complete beauty tips

  3. Happy New Year..
    It is a very profitable post for me. I've enjoyed reading the post. It is very informative and useful post. I would like to visit the post once more its valuable content.

    McDesert Safari

  4. I love that outfit!!
    Much love,

    1. Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post.
      salt lake city climbing

  5. That is interesting that you were able to go to L’Oreal’s Hair Expertise launch. It sounds like the range of the three lines offers something to just about everybody. Having non-sulphate shampoo is a good idea in the long run to prevent hair damage. It was amazing that all you needed to dry was a hairdryer.

    Online PhD Degree Programs

  6. Well, I'm sold. Sulphate free with foam is something one only dreams of ;)


    1. salt lake city skiing
      Great Information sharing .. I am very happy to read this article .. thanks for giving us go through info.Fantastic nice. I appreciate this post.

  7. Really important written content. the information that you shown is hard to faith and many superbly i liked the way you afford things here.

    Accredited GED Online

  8. Great place, great time. Getting strange experienced with orphanages. I learned how to hold an excelent progam for kidBuy Facebook Fans
    s, hope more activities. I became a kid on that day in my thought.

  9. Oh, this is a magical post. It’s life the most majestic post there is on this planet right now. This is really good work from your side. I strongly recommend you keep doing this kind of work.
    stilnoct online

    1. There is no question that instantaneous water heaters are good options to trust in terms of their aribic mehndi collection 2015 2016
      water heating services. However, you need to know that not all kinds of this water heater will work best for you.

  10. bsn pins
    Thanks for providing recent updates regarding the concern, I look forward to read more.

  11. Thank you for sharing. I'm trying to take care my hair. It's not good and like a mess.

    My blog | Tefl courses in london


Related Posts Plugin for WordPress, Blogger...