We spoke mainly about the 2 biggest mascaras in the range. Fasle Lash Effect and Lash Extension effect. Both of which I love and are firm favourites in my day to day routine. The lash extension is the newest and actually contains lash extension fibres. The first coat seperates the lashes and primes them ready for the second coat which extends them. Now I am very cyical about big claims that mascaras make but this actually works. I first got this before xmas and have been using it ever since.
We were even given an insight into the technology behind their mascaras. Lashes are a big trend for SS10 so Maxfactor focussed on this and brought in women to test on. They started by showing them pictures of women with lovely lashes to run eye scans to see what the most prominent part of the lashes women look at and therefore what we think looks prettiest. Amazing, I always thought they just chose fom a selection of brushes and formulations...naive much!
Caroline gave us a lesson in how to apply mascara too. Now this may sound silly but it makes such a big difference. We wer told to start off with the lower lashes (I always start at the top) and use the tip vertically rather than horizontally. Then move onto the upper lashes with the usual brush through and then vertical movements. Caroline even did ur mascara for us all and it made such a difference.
After a super girly chat and a few group photos, we were escourted to Topshop, Oxford Circus to the lash and brow bar where we were treated to eyebrow shapes. This was perfect timing for me as I was in desperate need for an appointment. After spending a year growing my eyebrows into a decent shape and thickness, I am really wary about who I let touch them. I neednt have worried as the girls there were brilliant. You could tell they have years of experience and I ended up with lovely shaped brows. Yay!
I had such a lovely afternoon. There were about 8 of us at the event but that meant we got to really talk to Caroline and the Maxfactor girls. We even walked away with their 2 mascaras from the event and a pair of tweezermans. I asked Caroline to describe Max Factor's SS10 collection in 3 words... vibrant, wearable and pretty. Just what we are all looking for over the summer.
Especially for you...there are some pictures!!

Look at those lashes!


Excuse the red eye and bad lighting....lashes are amazing!

Thank you Max Factor :)
xoxo


















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