If a company want a product to sell, they just need to get a celeb to say 'because you're worth it', smile sweetly and flick their hair. Simples.
Any magazine has a section where we are told a celebrity wears a product and we believe that a blusher or lipstick can make us look like Kate Hudson or Holly Willoughby or Paris Hilton. As much as I want to believe a mascara can give me lashes a la Penelope Cruz in the advert with the small words 'shot with lash inserts' at the bottom; On your average chick who has 10 minutes to get ready in the morning before running out the door and tackling climbing the career ladder, do these really give us the results we desire?
When shopping recently, I overheard a SA telling an innocent girl, 'Kylie wears this mascara', within seconds the girl was sold. I had a giggle to myself and felt a bit bad that the girl was sold a mascara that I have used in the past and didnt really rate. I even tweeted about it at the time. This didnt however stop me picking up the lastest product to be run though the celeb trap, L'Oreal's Full Restore shampoo and conditioner.
Lucikly for me, any products I pick up are always with a view of reviewing for my blog. If they dont live up to the hype, then atleast you can make an informed decision whether or not to rush out and buy it.
Are we really as fickle as these companies are lead to believe? Do celebrity endorsed products entice you to pop them in your basket over ones who are standing in the shadows? Or do they make you more wary about how the product will actually perform?