Fow a while now, my lovely hairdresser has been talking about a new hair colour that was being launched by L'Oreal called INOA. Today when I went in for my usual colour, it had finally arrived and I couldn't wait try it out!
This is a big thing in the salon industry as it is the first salon colour to contain no ammonia.
What does this mean?
Hair fibre it better protected after application, it helps to protect the lipids in the natural protective layer of the hair.
Smoothness is maintained for a softer feel
It wont irritate scalps.
Perfect coverage for white hair.
And my overall favourite...Odourless!
Whilst I sat in the chair catching up on the latest gossip magazines I really felt a difference already, no itchy scalp, no discomfort and on top of everything, it didn't smell! Even when the dye was washed out, there was no stained foreheads and the dye slipped out of my hair with ease rather than 2 shampoos and a head massage!
Once my hair was dried off, there was a huge difference to the condition of my hair. It felt like I had just had a conditioning treatment rather than a dye. My hairdresser is so excited about this new range, which covers no less than 40 shades.
If hair dye is something that irritates your scalp, dries out your hair or you just cant stick the smell, get to your local salon and ask for the Inoa range. Personally I wont be going back.