Fow a while now, my lovely hairdresser has been talking about a new hair colour that was being launched by L'Oreal called INOA. Today when I went in for my usual colour, it had finally arrived and I couldn't wait try it out!
This is a big thing in the salon industry as it is the first salon colour to contain no ammonia.
What does this mean?
Hair fibre it better protected after application, it helps to protect the lipids in the natural protective layer of the hair.
Smoothness is maintained for a softer feel
It wont irritate scalps.
Perfect coverage for white hair.
And my overall favourite...Odourless!
Whilst I sat in the chair catching up on the latest gossip magazines I really felt a difference already, no itchy scalp, no discomfort and on top of everything, it didn't smell! Even when the dye was washed out, there was no stained foreheads and the dye slipped out of my hair with ease rather than 2 shampoos and a head massage!
Once my hair was dried off, there was a huge difference to the condition of my hair. It felt like I had just had a conditioning treatment rather than a dye. My hairdresser is so excited about this new range, which covers no less than 40 shades.
If hair dye is something that irritates your scalp, dries out your hair or you just cant stick the smell, get to your local salon and ask for the Inoa range. Personally I wont be going back.
xoxo
Saturday, 31 October 2009
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I always have to scratch a few times when i have my foils in - i never knew that was the reaason why!
ReplyDeleteThe dye used in my salon doesn't bother me but this stuff sounds awesome:)
ReplyDeleteInoa isn't the first - L'Oreal's Diacolour is no ammonia too :) It sounds like a permanent version of diacolour. When I did the ordering the other day the offered us this to try - exciting! xxx
ReplyDelete@makeupbycaroline sorry I meant to put in perm! you should defo try it! xxx
ReplyDeleteHi everyone,
ReplyDeleteMy name is Claudia Diesti and Im an educator for L’Oreal INOA in the West Palm Beach area. Everything this article says is true. Over the years I’ve worked with several great colors Wella Goldwell, Redken and many more. INOA is different than all others so far and by this I mean you will see and feel the difference immediately after the application. It’s simply incredible!
No smell (it actually smells really good) NO burn and it’s as if you did a full conditioning treatment on the hair.
After about 9 treatments the hair will have virgin qualities. I’ve never seen anything that doses this.
WWW.StylesbyClaudia.com