Tonight was the exciting Maybelline event! Off we went to L'oreal HQ in Hammersmith to be welcomed by finger sandwiches and cupcakes. And of course percy pigs!
I was excited to find out more about the brand which was originally created in 1913 when a girl called Mabel's fiance ran off with another girl! She went to she her brother who was a chemist and said she needed something to win him back. He developed the first ever mascara and she won him back and started a staple product that most of us would never leave the house without!
Maybelline New York to me has always been a safe brand where I can go to get my basics such as foundation and mascara. I have never really ventured into their colours and didn't really see the brand as a daring one until today. All their products are developed in New York and looking at the promo shots and tv ads they all give off a strong 'independant woman' vibe. Lots of the shots were based on sexy day looks and sultry night looks.
Maybelline's aim is to bring innovative technology to the mass market. They are always the first to develop new products from dream mate mousse to great lash, there a few cult products in their range!
Their newest development is their Pulse Perfecting Vibrating Mascara. We have seen a couple of high end brands bring this into the market and Maybelline brought this to us with a good price tag! I will be using this and reviewing for you...keep your peepers peeled!
We were given not one but 2 goodie bags full of products across the Maybelline range and some from their new Colour Sensastional range too! The new lip colour range has 4 shade families to choose from. All of them are wearable and there really is a colour for everyone! They are really creamy and lovely to wear.
Maybelline are also the make up sponsor for New York Fashion Week! That means, all the runway looks you see, you can recreate by popping into your local drugstore! I know that for myself this is great as it shows how great the brand is for it to be on the 'front line' as lets face it, fashion and make up come as a package!
Luckily for some of us, we don't need to be born with it, get down to your local Superdrug or Boots and check out the new collections. Reviews and swatches coming!
Once again a huge thank you to the Maybelline team and Natalie and Naomi for arranging everything!
Sorry to all the girls I didnt get to speak to!