Tonight was the first of 2 Illamasqua events. I went to the London one, tomorrow night some more bloggers will be attending one in Manchester.
Our event was held at Kettners in Soho which is such a lovely venue. We were greeting by the Illamasqua team and drinks! Guinness and Champagne cocktails anyone? Sounds horrible, was surprisingly nice! We also had ravioli and fishcake nibbles! Yum!
Illamasqua have been actively on the market since November last year and in just 10 months they have made an impact not just in the blogging world but in Celebville too.
Tonight I was very pleased to be able to meet some of the team who actually came up with the brand idea and have grown the idea into an exciting and refreshing brand. I first heard of the brand when I was doing my usual weekend browse in Selfridges just swatching and minding my own business. That was until I saw one counter that really stood out from the crowd and drew me in! I think I had my shallow head on that day as I gasped at some of the colour but couldn't believe how pigmented the lipglosses were! The promo pics did scare me a little and made me feel like the make up as unwearable and just not for me. As I saw more blogs and videos I realised that I didn't have to wear the collection like the promo pictures and that I can make it work for me.
The main aim of the night was to introduce us to their new Autumn/Winter range called Dystopia. The collection is all really nice and some much more exciting than any recent MAC collection!
Alex Box described the brand as 'chaos through perfection'. Like reality pushed over the edge. Do you ever play with your make up and all of a sudden you have created a look that you wouldn't think about wearing out and after taking a photo, you wash it all off? That is what I believe chaos through perfection to be. Its about pushing the boundaries. For years we have been told through the media, what not to wear, how to look. Why should we conform? Why not bring out the alter ego in you an express yourself? Growing up, make up was always a way of expressing myself and I get excited seeing the Illa products as it brings back that inner child. All the products were designed to use anywhere and can be used wet or dry. So if you wanted a stronger colour, you can wet your brush, or for more of a day time look go for the dry version! Alex explained that they didn't want to label products to cheeks, eyes, lips etc but had to conform to regulations...booo!
Alex chose Lydia to experiment with and created this amazing look. Whilst everyone topped up their drinks, I sat and watched the process. I love watching make up as you can pick up so much just by seeing how other people create a look.
Here are some pictures for you!
Some very awful swatches for you! I will try and get better ones in daylight!!
The full effect has to be seen in real life, it was pretty amazing!
After some more chatting and admiring Lydia's new look, we all dispersed and made our way home!
Overall a lovely evening and a huge thank you to Illamasqua for giving us an insight into their company and seeing Alex is action!
Because the brand are so new, they did mention that things like swatches on the website etc will be improved and they work off of our feedback so keep your eyes peeled!